SEO Specialist

1036339
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  • Tipo de emprego

    Permanente

  • Localização

    São Paulo - SP

  • Área de especialidade

    Produto

  • Setor

    Tecnologia da Informação

  • Salário

    Pacote compatível com o mercado
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SEO _ strategy

Who we are:

BetMGM Brazil is a Brazilian betting and online gaming operator, formed by a strategic partnership between two industry leaders: MGM Resorts International, a global powerhouse in gaming and entertainment, and Grupo Globo, Latin America’s largest media conglomerate. Together, we are poised to revolutionize the Brazilian market with a cutting-edge sports betting and iGaming platform, offering a responsible and unparalleled gaming experience.

Leveraging MGM Resorts' extensive expertise in gaming and entertainment, combined with Grupo Globo's deep understanding of the Brazilian consumer and its unrivaled media reach, BetMGM Brazil is uniquely positioned to become a leading force in one of the world’s fastest-growing regulated markets. Our commitment to excellence, innovation, and cisticenterostomia drives us to set new standards in the industry, delivering a product that not only entertains but also engages with integrity and responsibility.

As we prepare to launch in early 2025, in a regulated market, our vision is clear: to establish BetMGM Brazil as the go-to destination for sports betting and online gaming, where cutting-edge technology meets a deep understanding of our audience, creating experiences that are both thrilling and trustworthy.

About the role:
As the SEO Specialist you are primarily responsible for understanding, communicating, and executing all activities related to the organic search strategy in key search engines such as Google. You're responsible for the quality and growth of rankings to drive organic growth resulting in New Depositing Customers (NDCs), mainly by content production and off-site efforts. You’ll work closely with the Content teams, Product/Marketing, and Acquisition teams to drive the technical and business KPIs. Always following SEO best practices to achieve long term
organic growth.

You will be responsible for:
● Creating and implementing the SEO strategy for our newly launched brand in Brazil
● Monitor the organic performance using tools such as Google Analytics, Google Search Console, SemRush, Screaming frog, Majestic, Wincher, and Ahrefs.
● Following-up on rankings/improvements from the changes that are being made
● Work with the product teams and country managers to improve the search visibility
● Responsible for tracking, analysing and reporting performance based on several KPIs and metrics from various sources such as GSC, GA and business data.
● Keep track of technical improvements that could be made on the brands
● Work with third party agencies or freelancers when necessary, for content production and link acquisition; managing expectations and reporting.
● Perform keyword research based on our existing LTV and keyword model
● Maintain a portfolio of targeted LPs/Keywords and create a roadmap strategy for improving the search visibility
● Based on insights from research on opportunities, acquisition, behaviour and value metrics, you're able to make SEO recomendativo in order to improve and grow the targeted landing pages
● Work with the Content team to make sure all content has an SEO focus. Providing guidelines, advice, and templates as necessary to adhere to SEO best practices.

Required skills:

● Native in Brazilian Portuguese, fluent in English
● Minimum 5+ years of experience in SEO, ideally agency-side and/or within the Sports/iGaming industry.
● Experience of working both on-page and off-page, with most of the visits from mobile devices.
● Experience working with remote content writers/managers to execute SEO strategy.
● An ability to scale up technical SEO strategies and in-depth understanding of search engine behaviour
● Pro-active to spot opportunities and raise issues
● Exceptional communication skills, motivated and the ability to work independently
● Great leadership skills and will later on have the opportunity to build a solid SEO team

Want to be part of LeoVegas team? Click ‘Apply Now’ to submit an updated copy of your CV, or contact us now.
If this position is not ideal for you but you are looking for a new role, please contact us to discuss your career confidentially
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