Programmatic Manager
JOB_52522271036286Tipo de emprego
PermanenteLocalização
São Paulo - SPÁrea de especialidade
Consumidor E Pesquisa De MercadoSetor
Tecnologia da InformaçãoSalário
Pacote compatível com o mercado
Direct display campaigns _ Adform _ Google Ads _ DV360 _ The Trade Desk
About the company:
BetMGM Brazil is a Brazilian betting and online gaming operator, formed by a strategic partnership between two industry leaders: MGM Resorts International, a global powerhouse in gaming and entertainment, and Grupo Globo, Latin America’s largest media conglomerate. Together, we are poised to revolutionize the Brazilian market with a cutting-edge sports betting and iGaming platform, offering a responsible and unparalleled gaming experience.
Leveraging MGM Resorts' extensive expertise in gaming and entertainment, combined with Grupo Globo's deep understanding of the Brazilian consumer and its unrivaled media reach, BetMGM Brazil is uniquely positioned to become a leading force in one of the world’s fastest-growing regulated markets. Our commitment to excellence, innovation, and customer-centricity drives us to set new standards in the industry, delivering a product that not only entertains but also engages with integrity and responsibility.
As we prepare to launch in early 2025, in a regulated market, our vision is clear: to establish BetMGM Brazil as the go-to destination for sports betting and online gaming, where cutting-edge technology meets a deep understanding of our audience, creating experiences that are both thrilling and trustworthy.
You will be responsible for:
If you are interested in this position, click ‘Apply Now’ to submit an updated copy of your CV, or contact us now.
If this position is not ideal for you but you are looking for a new role, please contact us to discuss your career confidentially
#LI-DNI
BetMGM Brazil is a Brazilian betting and online gaming operator, formed by a strategic partnership between two industry leaders: MGM Resorts International, a global powerhouse in gaming and entertainment, and Grupo Globo, Latin America’s largest media conglomerate. Together, we are poised to revolutionize the Brazilian market with a cutting-edge sports betting and iGaming platform, offering a responsible and unparalleled gaming experience.
Leveraging MGM Resorts' extensive expertise in gaming and entertainment, combined with Grupo Globo's deep understanding of the Brazilian consumer and its unrivaled media reach, BetMGM Brazil is uniquely positioned to become a leading force in one of the world’s fastest-growing regulated markets. Our commitment to excellence, innovation, and customer-centricity drives us to set new standards in the industry, delivering a product that not only entertains but also engages with integrity and responsibility.
As we prepare to launch in early 2025, in a regulated market, our vision is clear: to establish BetMGM Brazil as the go-to destination for sports betting and online gaming, where cutting-edge technology meets a deep understanding of our audience, creating experiences that are both thrilling and trustworthy.
About the role:
We're recruiting a dynamic and innovative Programmatic Manager to lead our trading efforts, oversee high-impact campaigns, analyse performance, and shape the future of our programmatic strategy. Join us and be a key player in crafting cutting-edge solutions that make a difference!
You will be responsible for:
● Manage and develop programmatic, YouTube, and direct display campaigns in collaboration with external partners across diverse markets, utilising platforms such as Adform, Google Ads, DV360, and The Trade Desk.
● Conduct daily campaign optimizations, plan budgets, and offer strategic insights.
● Collaborate closely with various departments, including Country Managers, Design, Content, CRO, APP, PPC, Paid Social and CRM teams, to ensure optimal campaign performance.
● Create, execute, and analyse A/B tests for banners, landing pages, and innovative programmatic solutions.
● Deliver activity results in team meetings and monthly presentations to Country Managers and senior management, if necessary.
● Stay abreast of market trends and recommend strategies to enhance campaign performance, leveraging the latest solutions available.
● Provide training and support for team members with limited experience in their day-to-day tasks.
● Conduct competitive research and analysis to identify opportunities for improving banners and display solutions in different markets.
Your areas of knowledge and experience include:
● experience in the display programmatic field.
● Have a strong understanding of DSPs such as Adform, Google Ads, DV360, and The Trade Desk.
● Previous experience collaborating with external partners and publishers.
● Proficiency in Google Analytics and reporting tools like Tableau or Power BI.
● Demonstrated analytical prowess, comfort with numerical data, and ability to articulate and interpret results and action points effectively.
● Self-motivated, results-focused, with a positive attitude and eagerness to learn new concepts.
● Fluent in English; proficiency in additional languages is a bonus.
● Familiarity with Bannerflow is advantageous.
● Experience in the betting / iGaming sector is highly beneficialIf you are interested in this position, click ‘Apply Now’ to submit an updated copy of your CV, or contact us now.
If this position is not ideal for you but you are looking for a new role, please contact us to discuss your career confidentially
#LI-DNI
Programmatic ManagerJOB_525222710362862025-01-142025-04-15
JOB_52522271036286